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로얄 화장품 컴백

2017-06-15 18:16 ChineseTime

不久之前,因为一组胶带缠口红创意,很多粉丝呼吁:不如故宫淘宝来做彩妆?那今天,我们就来大胆设想一下。如果故宫淘宝来做彩妆,会怎么做?

女人的气场是从眼睛开始的。万般风情,勾魂摄魄抑或柔情温婉,不过一盒眼影的差别。

Royal cosmetics make a comeback
故宫博物院数百万件的藏品里,若论气场最为强大,我首推点翠类首饰。

Royal cosmetics make a comeback
它们浑身都散发着一种:本宫不好惹的贵气。

(影视剧里华妃造型也爱用假的点翠来突显人物娇宠霸气)

Royal cosmetics make a comeback

以它们为元素的眼影,取翠蓝之色,缀以浅金,凤仪天下,不怒自威。

Royal cosmetics make a comeback
The eye shadow palettes draw inspiration from the gold royal jewels decorated with blue kingfisher feathers. [Photo/Official Weibo account of Gugong Taobao]

Cultural and creative products of the Palace Museum are back into the public spotlight with an even greater market potential. This spring, an article titled What if the Palace Museum enters the cosmetic world became a hit on Weibo, a micro blog.

The article offers only a preview of royal-style cosmetics that the Palace Museum may launch in the future. The product range include eye shadow palettes, blushers and nail polishes, all of which derive from a myriad of artistic pieces in the Forbidden City.

The eye shadow with four vibrant colors originates from the gold royal jewels decorated by kingfisher feathers. Gold and blue shades echo the royal taste of Qing Dynasty (1644-1911). Blushers and nail polishes draw inspiration from famous paintings such as A Thousand Li of Rivers and Mountains by Wang Ximeng from the Song Dynasty (AD 420-479) and A Lotus Flower Just Rose from Under Water by Wu Bin from the Ming Dynasty (1368-1644).


易碎的美才叫人心疼。下图这款指甲油灵感来源于宋朝汝窑瓷器。天青色冰裂纹款,要试试吗?

Royal cosmetics make a comeback
Nail polishes simulate the texture of Ru ware, an extremely rare type of pottery from Song Dynasty (AD 420-479). [Photo/Official Weibo account of Gugong Taobao]

With only design concepts, the museum has already stimulated people's desire to buy. It has received over 30,000 likes and has been shared more than 60,000 times as of June 15, 2017. Many internet users, mostly females, have expressed their passion for the products and their will to save money for future purchases even if they may have to skimp.

A Weibo user known as Lingluan Nini forwarded the Palace Museum article on her Weibo page. "I'm so into the new designs! Make-up can also have a unique Chinese style," she commented.

"If the Palace Museum really starts a cosmetic business, it will become a powerful contender for all the other cosmetic brands," the official Weibo account of Beijing Media Club said.


Royal cosmetics make a comeback
(王希孟  千里江山图  局部)

Royal cosmetics make a comeback
(千里江山图  文物颜色提亮后效果)

指尖所到之处,都是朕的天下。纯色怎么够?我要你的指尖江山千里,十世繁荣。灵感源于王希孟的千里江山图卷,这套青绿指甲油,你值得拥有。

Royal cosmetics make a comeback
Nail polish sets echo the color system of a famous painting, A Thousand Li of Rivers and Mountains by Wang Ximeng from the Song Dynasty (AD 420-479). [Photo/Official Weibo account of Gugong Taobao]

This is not the first time that the museum's creative products caused a sensation. Focusing on everyday needs, the museum has developed various ranges of practical goods including phone shells, laptop bags, USB memory sticks, notebooks, tea sets, chopsticks, ties and quilts.

And all the products are available on Taobao and WeChat. Gugong Taobao, an online gift shop of the museum, has gained quite a popularity and influence in the online shopping circle.

Besides online promotion, the museum also holds cultural and educational activities open for the public and endeavors to teach the younger generations more about traditional Chinese culture.


Royal cosmetics make a comeback

莞尔轻笑,低头团扇遮面。最是那一抹娇羞。腮红,让微笑更动人。腮红的设计,可从我宫的藏画里找寻灵感。

Royal cosmetics make a comeback

比如,花鸟画系列:荷花娇嫩。牡丹雍容。


Royal cosmetics make a comeback
The blushers draw inspiration from classical paintings collected in the Palace Museum. [Photo/Official Weibo account of Gugong Taobao]


好气色,一支口红足矣。但口红一支怎么够?经典必入,亮肤提气宫墙色:

Royal cosmetics make a comeback
A lipstick shade echoes the tone of palace walls. [Photo/Official Weibo account of Gugong Taobao]


康熙大气郎窑色:

Royal cosmetics make a comeback
A lipstick shade echoes the tone of Lang ware. [Photo/Official Weibo account of Gugong Taobao]


乾隆妩媚胭脂色:

Royal cosmetics make a comeback
A lipstick shade echoes the tone of carmine ceramics from Qing Dynasty (1644-1911). [Photo/Official Weibo account of Gugong Taobao]


雍正霸道祭红色:

Royal cosmetics make a comeback

以上彩妆创意均为不成熟的简单设想。

(来自网络)

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